The Macon Bacon continued their run of off-season awards this week as they were named one of the six finalists for the National Sports Forum’s prestigious SAMMY Award.
The SAMMY Award (Sales Advertising Marketing Management Idea of the Year) is one of the most spirited advertising and marketing competitions in the sports industry and is awarded once a year at the National Sports Forum, the largest sports marketing conference in the country. The Macon Bacon submitted a compilation of the inaugural year marketing and advertising initiatives that the team executed during their launch campaign – including the name/logo launch, mascot unveiling, ticket designs, ticket delivery boxes and more. The nominating process also included outlining the success of the marketing and sales initiatives. The Bacon finished 10th in the country in attendance in all of Summer Collegiate Baseball in their first season and sold out 11 of their 22 home games.
“Being named a finalist for this award is a testament to the Macon Bacon fans of Middle Georgia,” said team president Brandon Raphael. “This nomination would not have come about without the tremendous support of our fans, the city and the entire community in our first season.”
The Bacon are competing with teams across the NFL, NHL, NBA, Major League Soccer for the SAMMY Award. Along with the Bacon, the five other finalists are: Cleveland Browns, San Jose Sharks, Frisco RoughRiders, Toronto Raptors and the Los Angeles Football Club. The six organizations will have eight minutes to present their campaign to judges and conference attendees at the National Sports Forum in Las Vegas on February 11th.